Obsolete Sony’s Newsletter

Obsolete Sony’s Newsletter

Share this post

Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
When Sony Tried to Build Perfection

When Sony Tried to Build Perfection

The Obsession That Went Too Far

ObsoleteSony's avatar
ObsoleteSony
Jun 19, 2025
∙ Paid
15

Share this post

Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
When Sony Tried to Build Perfection
1
Share

In the early 2000s, Sony did something unexpected.
It introduced not just a new line of products, but a full-scale experiment in perfection.

It was a rebellion against compromise, built on the belief that cost was irrelevant and design was everything. A philosophy that rejected the logic of mass production and imagined a version of Sony that no longer exists.

It vanished almost as quickly as it appeared.
And yet we’re still talking about it.

In this piece, we peel back the curtain on the entire line, exploring each creation and the obsession behind it with unprecedented depth. This was the most expensive series of consumer electronics ever made. A glimpse of what Sony could do when limits didn’t apply.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 ObsoleteSony LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share