In the early 2000s, Sony did something unexpected.
It introduced not just a new line of products, but a full-scale experiment in perfection.
It was a rebellion against compromise, built on the belief that cost was irrelevant and design was everything. A philosophy that rejected the logic of mass production and imagined a version of Sony that no longer exists.
It vanished almost as quickly as it appeared.
And yet we’re still talking about it.
In this piece, we peel back the curtain on the entire line, exploring each creation and the obsession behind it with unprecedented depth. This was the most expensive series of consumer electronics ever made. A glimpse of what Sony could do when limits didn’t apply.