Obsolete Sony’s Newsletter

Obsolete Sony’s Newsletter

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Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
The Moment Jobs Let Go of Sony

The Moment Jobs Let Go of Sony

How Apple Almost Named the iMac After Sony

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ObsoleteSony
Jun 30, 2025
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Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
The Moment Jobs Let Go of Sony
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In a previous post, we explored how Sony helped shape Steve Jobs’ vision. From the Walkman to Akio Morita’s product philosophy, Sony wasn’t just another tech company to Jobs. It was a model of what technology could be when fused with simplicity, elegance, and humanity. His admiration was deep and persistent.

But there was a moment when that influence began to shift. A moment when Jobs stopped chasing Sony and started building a different kind of company.

That moment came with a name.

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