Obsolete Sony’s Newsletter

Obsolete Sony’s Newsletter

Share this post

Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
The Machine Sony Tried to Erase

The Machine Sony Tried to Erase

Killed Off in Two Months

ObsoleteSony's avatar
ObsoleteSony
Jun 18, 2025
∙ Paid
18

Share this post

Obsolete Sony’s Newsletter
Obsolete Sony’s Newsletter
The Machine Sony Tried to Erase
Share

In 2001, Sony looked unstoppable.

Its products were everywhere, and the company’s vision of a connected ecosystem finally seemed within reach.

But the internet was still too complicated for most people. Computers were expensive, and intimidating to many households. So Sony set out to change that with a machine designed to make getting online effortless.

The idea sounded right. The reality was anything but.

Just weeks after launch, it vanished. Shelves were cleared. Refunds issued. And the product was never mentioned again.

This is the complete story of the machine Sony wants you to forget, and why it disappeared without a trace.

Keep reading with a 7-day free trial

Subscribe to Obsolete Sony’s Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 ObsoleteSony LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share