The Creation of Trinitron

How Sony Redefined Color Television

In 1968, after years of research and development, Sony unveiled the KV-1310, the world’s first color television powered by Trinitron. But the path to success wasn't easy. Sony faced significant technical challenges as it worked to create a product that would stand out in an already crowded market. However, it was their persistence, and their commitment to innovation, that led to a breakthrough—one that would change the way the world experienced television.

Before Trinitron, Sony's entry into the television market was already defined by bold innovation. In 1960, the company introduced the TV8-301, the world’s first direct-view transistor TV. This compact 8-inch model was a standout in an industry still dominated by large, tube-powered sets. The 301 was lightweight and portable, powered by solid-state components, which made it more efficient and easier to maintain than its competitors. Though some in the U.S. market were skeptical about the potential of smaller TVs, Sony’s vision proved …