First Million Reads
This week the archive crossed 1 million total reads
This week the archive crossed 1 million total reads.
That milestone comes from more than 200 articles published over the past 18 months, with more than 200,000 reads in the last month alone.
Most new readers now arrive through Google, searching for specific Sony products and timelines. Many turn out to be engineers, collectors, journalists, and longtime enthusiasts trying to piece together parts of the company’s story.
Spending this much time inside the company’s history changes how you see Sony. Its divisions rarely operate in isolation. The archive traces those overlaps and tensions across decades instead of treating each product line separately. It approaches Sony as a system.
Large parts of Sony’s history still exist in fragments scattered across press releases, service manuals, annual reports, and technical documentation. The work here is simply pulling those fragments together so people researching the company have a place to start.
More recently the project has also begun publishing pieces about Sony’s present and near future. Articles on the Sony–TCL display partnership and the PlayStation 6 timeline reached a far wider audience by placing current developments inside that longer historical context, generating hundreds of thousands of impressions in Google search.
Around 150 readers currently fund the research that keeps the work growing. They make it possible to keep expanding the archive.
If you believe this kind of work should exist, you can support it by upgrading to a paid subscription.
For 2026 the plan is simple: publish more, go deeper, and continue expanding the reference library.
The next million is already underway.
— Eddie


This is the best Substack ever.
Congratulations on this impressove milestone. I'm certain the next million reads will come much sooner than in 18 months.